Born in Périgueux in 1881, Jean-Marie Michel Liebeaux, known as Mich, embarked on a journey that would lead him to become a prominent figure in the world of illustration and advertising in France during the early 20th century.

Mich's artistic journey commenced with his formal education in painting in Nantes, a city that would serve as the initial canvas for his creative endeavors. Despite his artistic pursuits, Mich possessed a deep passion for horses, prompting him to fulfill his military service in the cavalry, a role that nurtured his connection with these majestic animals.

Under the tutelage of the painter Chaudron, Mich honed his artistic skills and began his career by crafting small satirical works with a local flair. However, in 1904, he made a pivotal move to the artistic epicenter of France, Paris, where his distinctive artistic style began to take shape. His drawings in the capital city were notably influenced by the renowned caricaturist Sem, who, like Mich, hailed from Périgueux. Nevertheless, Mich's work possessed a somewhat milder and less acerbic tone.

In the bustling atmosphere of Paris, Mich transitioned into a successful poster designer and advertising creator, adopting the professional name "Mich." He lent his artistic talents to a multitude of brands, primarily within the realms of bicycles and automobiles. Notable contributions included the iconic poster for Chanteclair embrocation in 1910, the branding of Onoto pens, and the memorable depiction of a grinder accompanied by his faithful dog, which became synonymous with Hutchinson tires. Furthermore, Mich was the creative force behind numerous advertising campaigns for major automobile manufacturers, with Citroën among his prominent clients.

In 1907, Mich released a new album titled "À l'automobile," which featured portraits of influential personalities such as Louis Vuitton and Camille Jenatzy. He also forged collaborations with well-known periodicals like "L'Écho de Paris," "Fantasio," and "La Vie parisienne."

In 1912, Mich exhibited an impressive collection of fifty drawings showcasing renowned sports figures at the Salon des Humistes, solidifying his reputation as a versatile and gifted artist.

After World War I concluded in 1918, Mich transitioned to a role as a cartoonist for the prominent sports daily publication of the era, "L'Auto."

Sadly, Jean-Marie Michel Liebeaux's life was cut short, as he passed away in La Jaille-Yvon, Maine-et-Loire, in 1923. He had married Marie-Anne de Messey on May 6, 1913, in Nantes.

Mich's enduring legacy is preserved in various institutions, including the National Sports Museum, which houses several of his iconic posters and design models. Moreover, the Breton Departmental Museum in Quimper proudly displays the stained glass windows that Mich designed for the former restaurant at Quimper station, in addition to his memorable poster for the "Taillan, grand vin au cinchona" brand. Jean-Marie Michel Liebeaux's artistic contributions continue to captivate and inspire admirers of the golden age of French advertising and illustration.